Hearing Aids and Credit Crunch - Are people shopping around more?

It’s a funny thing, for the last year our customers (and potential customers) keep asking me the same question, ‘How is the credit crunch affecting business?’

All I can say is that for us at Digital Hearing Care we really have not noticed a downturn in the amount of hearing aids we are supplying, in fact the opposite seems to be happening, our turnover is up by around 45%. We are covering a really diverse area, Yorkshire, Lancashire and Manchester, with a real mix of urban and rural population. We have always concentrated on providing great aftercare as well as offering low prices and, being independent, offering a far wider range of hearing aids than most of the competition.

The key to our increasing level of hearing aids supplied lies in my opinion in good old fashioned customer care and attention to detail. We have been trading for quite a few years now and never become complacent. The people that already deal with us seem in the main to want to stay with us and we regularly receive recommendations from satisfied customers.

I think one of the reasons our business is increasing in tough trading conditions when the majority of our competition is struggling is because the current economic climate makes people more wary of spending their hard earned money, people want to know that they will receive good value for money.

People are definitely shopping around a lot more, that can only be good for the consumer, and it helps a company like Digital Hearing Care to prosper as we offer some of the lowest prices around. People are doing more research on the internet and are becoming more brand aware, we regularly have customers asking us for specific models of hearing aids which did not seem to happen much in the past. That makes conditions favourable for us as independent hearing aid audiologists as we can offer the full range of hearing aids available in the UK where the national companies as a general rule do not. All this along with our great aftercare service has meant that, against the trend, Digital Hearing Care are growing to be one of the the main independent suppliers of quality digital hearing aids in Yorkshire, Lancashire and Manchester.

We will always do our utmost to ensure we supply hearing aids with competitive pricing and once you’re a customer we’ll do everything we can to make sure you stay satisfied.

Feel free to browse to our main website at www.digitalhearingcare.org.uk

Digital Hearing Care - Low Prices, Wide Choice and Great Aftercare

This entry was posted on 23/07/2009 at 05:25 pm and is filed under Hearing Aids. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.